Two models wearing white “I Matter” t-shirts from Start Mattering by Passion Struck. Purpose-driven unisex tee designed to inspire intentional living and bold change.

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Why Start Mattering Exists

We created Start Mattering apparel to disrupt the culture of ‘never enough’ with a simple truth: You Matter. Live Like It.


Discover the story behind the movement → The Mattering Revolution

Smiling woman wearing a grey racerback tank top with the inspirational text “Live Like You Matter” in bold orange letters and the Start Mattering flame icon, representing the You Matter Movement and the Mattering Revolution.
Smiling woman wearing a black racerback tank top showing the back of the top representing the You Matter Movement and the Mattering Revolution.
Smiling woman wearing a black racerback tank top with the inspirational text “Live Like You Matter” in bold orange letters and the Start Mattering flame icon, representing the You Matter Movement and the Mattering Revolution.
Product mockup
Smiling woman wearing a purple racerback tank top with the inspirational text “Live Like You Matter” in bold orange letters and the Start Mattering flame icon, representing the You Matter Movement and the Mattering Revolution.
Smiling woman wearing a purple racerback tank top showing the back, representing the You Matter Movement and the Mattering Revolution.
Smiling woman wearing a red racerback tank top with the inspirational text “Live Like You Matter” in bold orange letters and the Start Mattering flame icon, representing the You Matter Movement and the Mattering Revolution.
Woman showing back of the racerback tank top, representing the You Matter Movement and the Mattering Revolution.
Smiling woman wearing a blue racerback tank top with the inspirational text “Live Like You Matter” in bold orange letters and the Start Mattering flame icon, representing the You Matter Movement and the Mattering Revolution.
Woman showing back of the racerback tank top, representing the You Matter Movement and the Mattering Revolution.
Live Like You Matter Women’s Racerback Tank | Start Mattering Movement Apparel
Regular price $30.00 Save Liquid error (sections/featured-product line 106): Computation results in '-Infinity'%
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Only 9999 items in stock!

Testimonials

Every time I wear my ‘I Matter’ tee, I feel like I’m carrying a reminder of my own worth. The fabric is soft, the fit is perfect, but more than that it makes me feel empowered.

Sarah M.

This hoodie isn’t just comfortable, it’s a statement. I’ve had strangers stop me and say how much they love the message. It sparks conversations that actually matter.

James Tumball.

I’ve bought plenty of shirts online, but none have carried a message like this. Passion Struck apparel makes me feel part of something bigger—like I’m wearing my purpose.

Eleanor R.

The quality blew me away. Super soft, durable, and after several washes, it still looks brand new. But what I love most is that every time I put it on, I’m reminded that I matter

Thomas

I bought a Passion Struck tee for myself and a hoodie for my husband. He loves the fit, and I love the mission. It feels like more than clothing it feels like a movement.

Maria